Posted tagged ‘van halen’

Happy Birthday to Sub Pop – April Fools to Everyone Else!

2011/04/01

So they did it on April 1st so it could be called a joke if they failed, but really they were serious. Today is the anniversary of the day Sub Pop Records officially opened its office doors, way back in 1988. With a knack for self-deprecation, the independent label also had a talent for combining innovation, timing, and marketability – not only for its bands, but for the label itself.

Sub Pop developed a unique image based around hype that became the straw that broke the camel’s back – that is, if you can call the wall that was blocking underground musicians from having mainstream success in the United States a camel – and thereby caused a major shift in American glamour. Nevermind the make-up and leather outfits, here’s the flannel.

(more…)