Posted tagged ‘Invisible Children’

“Kony 2012:” Our Generation’s “Smells Like Teen Spirit?” Or is that still around the corner?

2012/03/08

Yesterday afternoon, I watched a 30 minute video. You’ve probably heard of it. It was slick, pressed all necessary emotional buttons, focused on an important topic, and carried a clear message. Since it also utilized all the right social media innovations, it was clear the video was going to go viral. It even said it would. Participation in the video event was based simply upon sharing it. By nightfall, it seemed like everyone with a computer had watched and passed it along. By morning, debate had polarized over what its popularity showed about an entire generation.

I’m not going to add anything to that discussion here, but what I am going to bring up is the other thing that is clearly on everyone’s mind: the music industry.

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