Posted tagged ‘Hype!’

Happy Birthday to Sub Pop – April Fools to Everyone Else!

2011/04/01

So they did it on April 1st so it could be called a joke if they failed, but really they were serious. Today is the anniversary of the day Sub Pop Records officially opened its office doors, way back in 1988. With a knack for self-deprecation, the independent label also had a talent for combining innovation, timing, and marketability – not only for its bands, but for the label itself.

Sub Pop developed a unique image based around hype that became the straw that broke the camel’s back – that is, if you can call the wall that was blocking underground musicians from having mainstream success in the United States a camel – and thereby caused a major shift in American glamour. Nevermind the make-up and leather outfits, here’s the flannel.

(more…)

24 September 1991 – the Release of Nevermind

2010/09/24

19 years ago today, a little album called Nevermind was released in the United States by a band called Nirvana.  Very very VERY quickly,  the album soared up the Billboard record charts and knocked Michael Jackson’s Thriller out of #1 position.

It was the watershed moment where punk hit the mainstream. The products of an underground network of musicians, venues, record labels and fans that had been building throughout the 1980s was suddenly moved from the periphery to the forefront of American culture. And the rest, as they say, is history (and an important part of my MA thesis, which I’ll get around to writing one of these days).

That Tom-Tom Club bought all the Wack Slacks, Fuzz, Plats and Kickers!

2010/07/06

Way back in 19 and 92, just over a year after Nirvana’s Nevermind was released – “Grunge” was declared a “Success Story” in the New York Times. The article was aptly titled… “Grunge: A Success Story.”

Written by Rick Marin and published on 15 November 1992, the feature story on the style and fashion of grunge  traces its beginnings as “a five-letter word meaning dirt, filth, [and] trash” all the way to Seventh Avenue in New York City where it became the focus of Marc Jacobs’ “spring Perry Ellis collection.”

Hence, the “success” can be explained by this mathematical formula:

expensive fashion designer + good-looking models + other people cashing in = SUCCESS

MarcJacobs Grunge

(more…)