Yesterday the Edmonton radio station 95.7 The Sound went through some ch-ch-ch-changes. Instead of playing music by local acts, they’ll now be playing Katy Perry. Instead of providing opportunities to further the careers of local musicians, they’ll now be going to shopping malls dressed in Santa costumes. Instead of the community focus being at the heart of the station, they’ll now just be another frequency transmitting music as a commodity.
The Sound, only a few months old, was already having a huge positive impact in the Edmonton music scene. That has now been replaced with more background noise for people working in cubicles. It’s just another faceless business trying to make a profit.